Holiday greetings set of materials for promotion purposes of my illustration and design studio.
The original composition consists of 9 drawings decorated with ornaments that remind of winter's frost pattern on windows.
There are three Christmas themes that I wanted to show in my concept:
- family
- traditions
- time together
- family
- traditions
- time together
In the first row of the elements, we see the Christmas tree and its decorations. These drawings represent the tradition of decorating the tree. The second row is about presents and greetings, and showing attention and care to each other. The last line hints on a family dinner when everybody gathers up to enjoy each other's company.
I used three main colors in this design: red, turquoise and gold. Golden and red colors are traditionally used in Christmas themes and decorations. I chose this particular tint of red because the Pantone color of 2019 is living coral, so I adjusted my red as close to the coral as possible. The turquoise is the complementary color to the red in both temperature and tint, so it is here both to be a supportive color and to represent the cold season.
